The “Thar Thar Rice Porridge” project involved designing a friendly and modern packaging system for a line of instant, nutritious meal pouches. Catering to the local Myanmar market, the brand introduced two core varieties: Vegetarian Rice Porridge and Chicken Rice Porridge. The project aimed to position these 30g single-serve packs as a convenient, healthy, and trustworthy option for busy families and health-conscious individuals, utilizing a clean layout that emphasizes the brand’s local roots and high manufacturing standards.
Client
Thar Thar
Role
Graphic Design
Services
Packaging Design
The design features a bright, appetizing aesthetic with a soft color-coding system—creamy yellow for Vegetarian and a fresh mint green for Chicken. A central character logo of a young “scholar” enjoying a bowl of porridge adds a touch of warmth and playfulness, suggesting that the meal is “brain food” or a smart choice for growth. Key nutritional data, like protein and energy counts, are presented in clear, vertical bubbles on the left, while the bottom half of the pouch displays a high-definition photograph of the porridge garnished with fresh spring onions, creating a direct visual link to the product’s flavor and texture.
A significant challenge was integrating a large amount of certification logos—including ISO, MSME Myanmar, and Halal—without overwhelming the main brand identity. We had to ensure that these trust markers were clearly visible to build consumer confidence while maintaining enough white space to keep the design feeling light and “instant.” Additionally, balancing the dual-language text (Burmese and English) required a precise typographic hierarchy to ensure the product name remained the focal point regardless of the consumer’s primary language.
The main goal was to create a packaging look that feels both “home-cooked” and scientifically formulated. By placing the “Nutrition Facts” front and center rather than hidden on the back, the objective was to appeal to the modern, health-aware shopper who wants transparency about carbohydrates and calories. We also aimed to establish a strong shelf presence through the use of bold, slanted typography for the product names, ensuring the pouches catch the eye even in a crowded instant-food aisle.
The final outcome is a professional and approachable product line that successfully communicates health, convenience, and local pride. The cohesive use of iconography and vibrant photography makes the “Thar Thar” brand look like an established leader in the instant meal category. With its clear certifications and inviting character art, the packaging is perfectly positioned to win over local consumers looking for a quick, nutritious, and culturally authentic meal on the go.